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Main projects
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AIEXPERTREK （service design, aigc, uiux）
「AI EXPERTREK 」is a non-profit organisation that aims to Raising awareness of AI ethics in the design industry, we are targeting designers and creatives at this stage, and will be expanding to a wider audience later on, our focus at this stage is to Generate a broader discussion about AI ethics in the creative design field.
PDD'S (TEMU) CLEARANCE SALE（ e-commerce campaign）
Collaborate with colleagues skilled in various visual forms. Utilize C4D combined with motion graphics on the homepage to create a promotional atmosphere. Integrate brand town scenes in designing pop-ups and other elements to cultivate a sense of brand identity
LUXURY WATCH TRADING PLATFORM.（uiux）
An applet to help them build brand presence ，Seamlessly integrating online product discovery with brick-and-mortar guidance improves the customer buying process and drives sales through a user-centred approach.
LANCÔME VALENTINE'S DAY（advertising campaign）
The typography of the WeChat public website uses video and images, combining music and changing colours to echo the rich variations of the product, bringing a different sensory experience and giving dynamic energy and innovation. Wang Junkai, as a flow superstar, brings more popularity and topics.
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Other projects
LYING DEAD（ Illustrations）
The phenomenon of passive "tang ping" mentality often stems from learned helplessness, which can be traced back to childhood traumas. It is important for us to pay attention to this phenomenon and strive to create better environments.
Lancôme
（ h5）
Lancôme sunscreen H5 page design, KOL in the desert environment to carry out the "three sun challenges".
The skin remains white and hydrated after using the little white tube during extreme sports, highlighting the product's moisturising and sun protection function.
At the end of the page, combinations of sunscreen and other products are recommended for different needs.
The skin remains white and hydrated after using the little white tube during extreme sports, highlighting the product's moisturising and sun protection function.
At the end of the page, combinations of sunscreen and other products are recommended for different needs.
Cocoon Breaking （ data visualization）
Everyone can fall into an information cocoon, and we can try to break free from it through various means, such as independent thinking。I visualize data and information, and I metaphorically compare the process of breaking free from the information cocoon to a butterfly emerging from its chrysalis. Both processes are challenging, yet they lead to beautiful outcomes.
GIAT
（ game design, illustrations )
Useing the most advanced technology to create a virtual world where people can experience a variety of careers and have npc's etc. to assist you in finding a career that you truly love and fit
Pinduoduo's A-level （ e-commerce campaign）
Give the main visual direction and extend it to various A-list promotions
Balcombe project
（ books, video , illustration , ar）
Our experience of getting lost while hiking in the town gave us a different experience. The painting workshop we held allowed us to establish a deeper connection with the locals, and by re-creating the children's paintings and fictionalizing the town, we hope to make the town more attractive and give everyone who comes to the town a better experience as well
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